What's in an investment mix?

Updated by Laurène

Your investment mix is a portfolio of investment products uniquely combined for you

Your investment mix is created and updated based on your personal financial life. At Selma everyone gets a different investment mix, because we all come from different walks of life.

Each investment mix has hand picked investment productssuch as ETFs. In general, you would invest in all kind of exciting things, from all over the world. These categories (also known as asset classes) are, for example: 

  • Stocks 
    Shares in companies
  • Corporate and government bonds 
    Lending money to companies and countries
  • Real estate 
    Ownership in houses, apartments, offices and shopping centres
  • Private equity
    Ownership in companies that are not listed on the stock exchange
  • Currencies
    Cash in Swiss francs, Euro and US-Dollar
  • Commodities
    Metals such as gold and silver and other commodities such as oil


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